Choosing a Customer Data Platform [CDP]

Finding the right CDP for your company isn’t an easy process. There are a lot to
Personalization and CDP
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The quest to deliver Customer Personalization – Marketing Technology

Brands have to identify and understand each and every customer

Design thinking inspired IIOT Business focused Use Cases propel Marketing success

Design thinking inspired IIOT digital transformation does not sideline the excitement of advances in quantum computing, utilizing digital-twins versus legacy simulation with real-time -a huge technology WOW factors. This future gravitas would render itself surmountable value if we included real customers, marketing and sales stakeholders in the product innovation and audience discovery sessions.

Which Social Media Suite Vendors are the best of breed

Today there are slim and trim versions of Social Suites unlike Social Studio (part of the Salesforce Marketing Cloud). These players focus on Social Media and is their primary focus and most integrate well with other marketing offering to bring about unified reporting with for example Tableau and Qlik.
IIOT 4.0
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IIOT – Manufacturing reimagined for Industry 4.0

IIoT harnesses the power of smart machines and real-time analysis to make better use of the data that industrial machines have been churning out for years. The principal driver of IIoT is smart machines, for two reasons. The first is that smart machines capture and analyze data in real-time, which humans cannot. The second is that smart machines communicate their findings in a manner that is simple and fast, enabling faster and more accurate business decisions.
Consolidated_Martech_Stack
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Why a Consolidated Martech Stack makes sense?

Every organization is different from scale to audience to product and geography. The Martech stack has to keep all these factors in consideration
Smart Hub CDP
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A CDP is even more critical for the Martech Stack in 2021

Martech Stack most important component is the CDP

Robotic Process Automation is a win-win

obotic Process Automation has delivered and continues to deliver a very healthy ROI for brands Strong business leaders who are looking beyond cost reduction are leveraging RPA as part of the Digital transformation effort – freeing up valued human capital and realigning them to new tasks with the highest business value, which often enables new consumer-facing business models.
Design thinking inspired Marketing & IT with Organizational design unlocks ROI
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Design thinking inspired Marketing & IT with Organizational design unlocks ROI

The rise of the millennials and digital disruption continues to refocus attention towards Customer centricity, Customer experience, Design thinking, Customer journeys, Agile, Lean, DevOps – bringing efficiency, rapid innovation with the customer in the center
advertising alphabet business communication
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How to Conduct a Technical SEO Audit

How to conduct a technical SEO audit to find and fix issues in your website’s structure.
man showing distress
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The emotions generated by colors

Emotions invoked with colors first written by Goethe and Schiller in 1798/9. The diagram matches twelve colors to human occupations or their character traits, grouped in the four temperaments:
Google delays Cookie removal until 2023 - S. Ernest Paul
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Google delay cookie removal until 2023

Google plays a central role in the online advertising ecosystem. It owns the dominant tools used to broker the sale of ads across the web. Cookies, small bits of code stored in web browsers to track users across the web, are widely used in the industry, including in Google’s Chrome browser, which has 65% of the market globally, according to Statcounter.