CMO Insider Emerging AI, Technology and Marketing tune-up

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Linear TV is being challenged as a result of a ∆ in content consumption, abundance of supply, choice of streaming devices, global demography ∆'s and GenY and Z viewing habits. It is a global phenomenon.

The Metaverse workplace is still sparse but already the workplace looks vastly different from what could have imagined just a couple of years ago.The pandemic on the job experiences unlocked new insights. Some of these insights have led to 'worth adopting' experiential journeys within the workplace for hybrid and remote workers, even nomads.

There is a vibrant stride underway for the application of AI in marketing. Brands who are adopting AI are engaging with customers in a way which they want. The brands have greater insight with data and user experience [UX] making conversations possible. Google is on a ‘code red’ got caught basking in its search monopoly. They have called in the …

In the past two decades, no executive suite role has changed more and more quickly than the CMO. Marketers of yesteryear could focus on strategic positioning and branding, leaving such banalities as lead generation to sales-aligned field marketing teams, managing scraps of paper in cardboard boxes.

Global culture team dynamic are ever so important during COVID and post COVID as remote work becomes the norm. With it comes cultural sensitivities and diplomacy to succeed.

The Martech stack is evolving faster than ever, and to keep up, companies must adopt emerging products with technology advances of data consolidation, personalization, AI, ML, predictive analytics that will transform and accelerate their business. Th eleft brained marketer is now a right brained marketer as well. The Don Draper days have relinquished and Agile Marketing has taken shape. Which means, your technology platforms must be more versatile than just an ESP or a CMS. That’s where Salesforce Marketing Cloud (SFMC) comes in

With Cookies going away, and Apple hosting pixels which reveal open rates for emails for Marketing Automation there are concerns - driven by privacy spurred by GDPR and cookie consent - the DMPs are dead. With the latest iOS 15 update the IP addresses which revealed location data also took a nose drive

obotic Process Automation has delivered and continues to deliver a very healthy ROI for brands Strong business leaders who are looking beyond cost reduction are leveraging RPA as part of the Digital transformation effort - freeing up valued human capital and realigning them to new tasks with the highest business value, which often enables new consumer-facing business models.

Finding the right CDP for your company isn't an easy process. There are a lot to

Brands have to identify and understand each and every customer

The rise of the millennials and digital disruption continues to refocus attention towards Customer centricity, Customer experience, Design thinking, Customer journeys, Agile, Lean, DevOps - bringing efficiency, rapid innovation with the customer in the center

Design thinking inspired IIOT digital transformation does not sideline the excitement of advances in quantum computing, utilizing digital-twins versus legacy simulation with real-time -a huge technology WOW factors. This future gravitas would render itself surmountable value if we included real customers, marketing and sales stakeholders in the product innovation and audience discovery sessions.

Today there are slim and trim versions of Social Suites unlike Social Studio (part of the Salesforce Marketing Cloud). These players focus on Social Media and is their primary focus and most integrate well with other marketing offering to bring about unified reporting with for example Tableau and Qlik.

IIoT harnesses the power of smart machines and real-time analysis to make better use of the data that industrial machines have been churning out for years. The principal driver of IIoT is smart machines, for two reasons. The first is that smart machines capture and analyze data in real-time, which humans cannot. The second is that smart machines communicate their findings in a manner that is simple and fast, enabling faster and more accurate business decisions.