An entirely new job description is emerging in the social/content space – ‘ Social Curator’. This new job is emerging out of a natural evolutionary process of sharing and collecting. Think Pintrest as one of the destinations.
A social curator would ‘curate’ external content, although not necessarily one’s own (spoon content from other sites, blogs, etc ). Think of these newly created posts or pages as a destination which would begin and perhaps end with a short intro and/or ending from the curator, mixed in with links to valuable external content.
This customer centric content could potentially be ideal for brand engagement and retention. Although with clever UX, acquisition could be folded into the mix. Socially curated content goals should be very clear from the beginning. The recipe and servings may be different for B2B and B2C.
For SEO diehards, the very principle of sending links to external sites would initially appear like assisted suicide, however the social amplification effects which would likely occur via social sharing may win the SEO contingent.
There are several important considerations before proceeding down this path. Some of these could be:
a. Content destination/s
b. Content logistics and calendaring
c. FTE support
d. Compliance considerations
e. Clear and well defined goals for the business
f. Measurement of ROI or ROO
g. Web analytics
Have fun curating.