I t is the innovation decade and sweetening of the e commerce value proposition continues. This time it is not drones.
Innovation often seems to emerge with a vengeance when outside forces encroach on industry revenue, as with legislation. There are few companies who see through this matrix and insert themselves early to solve, innovate and genuinely take a page out of Ideo’s book.
Digital innovation thankfully is not restricted by geography. With a billion plus strong users in China and plenty of capital influx there are some companies to closely watch, considered upstarts by some and frequently ignored by others. They are vehemently beginning to flex to connect the dots and making the experience simpler, nimbler and easing the customer journey.
Tencent, the 4th largest internet company behind Google, Amazon and eBay is attempting to marry messaging with Smart TV, along with a seamless payment solution; messaging to mobile to the living room with an integrated wallet solution. This brings social TV to a whole new genre; within one interface chat, watch and pay.
Can we put this on the watch list together? What would impress me is a purchase decision channeled by my brain wave (chip in my brain not an option); not to forget a confirm and accept prompt for my brain. I would not be pleased if my dreams were misread and during my morning jog I find a Lambo sitting in the driveway with a bow on it.
Keep me posted on efforts underway…I am optimistic.
Update July 2015
Close to a year ago I had written a post about Ten Cent, a messaging company in China. There are a lot of Fin/Ins companies who have been behind the curve with social and digital transformation while a limited few finance & insurance companies have forged along with JV’s/partnerships and acquisitions type relationships
Close to a year ago I had written a post about Ten Cent, a messaging company in China. There are a lot of Fin/Ins companies who have been behind the curve with social and digital transformation while a limited few finance & insurance companies have forged along with JV’s/partnerships and acquisitions type relationships.
Two observations from a year ago
- Ten Cent and like + (Socially & digitally transformed with mobile and tablet experiences in the cross hairs for millennials), these connected Fin/Ins companies’ are forming these collaborations and have begun to emerge in social and mobile. Kudos!!.
- Ten Cent is still a bull.
However it is an Alert! – For global fin/ins companies to innovate with new demographically regional/state /country specific product designs which are uniquely positioned for the millennials. Innovation, Sales. Social + Digital Marketing + UX should have a tighter bond.