Brands have to identify and understand each and every customer
The quest to deliver Customer Personalization – Marketing Technology
Design thinking inspired Marketing & IT with Organizational design unlocks ROI
The rise of the millennials and digital disruption continues to refocus attention towards Customer centricity, Customer experience, Design thinking, Customer journeys, Agile, Lean, DevOps – bringing efficiency, rapid innovation with the customer in the center
Design thinking inspired IIOT Business focused Use Cases propel Marketing success
Design thinking inspired IIOT digital transformation does not sideline the excitement of advances in quantum computing, utilizing digital-twins versus legacy simulation with real-time -a huge technology WOW factors. This future gravitas would render itself surmountable value if we included real customers, marketing and sales stakeholders in the product innovation and audience discovery sessions.
Which Social Media Suite Vendors are the best of breed
Today there are slim and trim versions of Social Suites unlike Social Studio (part of the Salesforce Marketing Cloud). These players focus on Social Media and is their primary focus and most integrate well with other marketing offering to bring about unified reporting with for example Tableau and Qlik.
IIOT – Manufacturing reimagined for Industry 4.0
IIoT harnesses the power of smart machines and real-time analysis to make better use of the data that industrial machines have been churning out for years. The principal driver of IIoT is smart machines, for two reasons. The first is that smart machines capture and analyze data in real-time, which humans cannot. The second is that smart machines communicate their findings in a manner that is simple and fast, enabling faster and more accurate business decisions.
How to Conduct a Technical SEO Audit
How to conduct a technical SEO audit to find and fix issues in your website’s structure.
The emotions generated by colors
Emotions invoked with colors first written by Goethe and Schiller in 1798/9. The diagram matches twelve colors to human occupations or their character traits, grouped in the four temperaments:
Google delay cookie removal until 2023
Google plays a central role in the online advertising ecosystem. It owns the dominant tools used to broker the sale of ads across the web. Cookies, small bits of code stored in web browsers to track users across the web, are widely used in the industry, including in Google’s Chrome browser, which has 65% of the market globally, according to Statcounter.
Medallia is the best of the pack in the Customer Experience in Martech
Using customer feedback obtained through the Medallia platform, organizations were able to make product improvements leading to additional sales, and website improvements to remove pain points and barriers to purchases. Organizations were able to improve overall NPS, realized an increase in customer retention rate as well as increased
The Big Healthcare Fix
Healthcare its core is maximizing value for patients: that is, achieving the best outcomes at the lowest cost. We must move away from a supply-driven health care system organized around what physicians do and toward a patient-centered system organized around what patients need. We must shift the focus from the volume and profitability of services provided, physician visits, hospitalizations, procedures, and tests to the patient outcomes achieved. And we must replace today’s fragmented system, in which every local provider offers a full range of services, with a system in which services for particular medical conditions are concentrated in health-delivery organizations and in the right locations to deliver high-value care.
