What Exactly Is a Martech Stack?

The TL is a part laundromat, part high-end coffee bar, and it’s just around the corner from this year’s Martech conference at the Hilton Union Square in San Francisco. It’s the type of place that can dry your undergarments while also serving you a delicious cup of java. James Thomas, CMO of ultra-hot marketing technology […]

Social Media Monetization Curve Alarm

A KPI to consider if the level of social maturity has been achieved, where upon Social Monetization is a firm possibility and execution is warranted. Monetization Pursuance Initiative (MPI)  = # of positive non branded posts/total net *100 The % is likely going to be more for non-regulated, than regulated. In either case no one size, […]

Where is the ROI?, not the beef

I was going back in the time machine and recalling one of the jobs I had out of college with a degree in Commerce – working as a Cost accountant in manufacturing. It was a numbers oriented job working on the AOP, boring ledgers and keeping tabs on the monthly variances from paint to man […]