Social Media Monetization Curve Alarm

A KPI to consider if the level of social maturity has been achieved, where upon Social Monetization is a firm possibility and execution is warranted. Monetization Pursuance Initiative (MPI)  = # of positive non branded posts/total net *100 The % is likely going to be more for non-regulated, than regulated. In either case no one size, […]

Where is the ROI?, not the beef

I was going back in the time machine and recalling one of the jobs I had out of college with a degree in Commerce – working as a Cost accountant in manufacturing. It was a numbers oriented job working on the AOP, boring ledgers and keeping tabs on the monthly variances from paint to man […]

Social amplication, curated style

An entirely new job description is emerging in the social/content space – ‘ Social Curator’. This new job is emerging out of a natural evolutionary process of sharing and collecting. Think Pintrest as one of the destinations. A social curator would ‘curate’ external content, although not necessarily one’s own (spoon content from other sites, blogs, […]

How to Multiply your Facebook brand page Likes

One of the measurable KPI’s for Facebook marketing is the number of ‘Likes’. More ‘Likes‘ translates to a deeper digital marketing penetration. If you wish to expand your network and/or get a massive bang for your digital campaign/promotion, the reveal tab concept is definitely something you would want in your digital marketing arsenal. This concept […]

Social Media, Email and Community Integration

Research has shown, integrating Social Media with Email is increasing email consumption. The use of Ratings and Reviews embeds within email marketing messages take advantage of the natural sharing behavior every human being possesses. This strategy has resulted in higher open rates, click through rates and conversion rates. It has also led to higher social […]

Integrated digital marketing campaign

A clever integrated digital campaign and one of the most creative and slickest global campaigns built around the World Cup hysteria is underway. Budwesier, with a dedicated You Tube channel combined with a part reality show built around 32 contestants representing the 32 teams in the World Cup; their musings airing on the You Tube […]