Tuning and configuring enterprise site search

We all know that a good enterprise site search experience not only positively fosters the brand but also compensates for any navigational and UX related deficiencies. So, let’s talk enterprise site search and look at considerations you should have when improving the search experience for your site and your users. Understanding how your users search […]

Microformats fast becoming a must for Digital Marketing

Digital Marketers have begun to leverage the use of microformats. The microformats standard over RDF is becoming the preferred way for integrated digital marketers to work with their IT departments to unlock the secrets of microformats and harness its benefits. What are Microformats? Microformats (μF) convey metadata to search engines in a format which can […]

Massive Google update being rolled out

Google has removed the sandbox for developers and word is, that the caffeine update will initially roll out to one single datacenter and then populate the other datacenters “after the holidays”. Anyway, my expectation is that the 2 major updates to make the most impact shall be ‘real time news events‘ and ‘twitter updates’. The […]

How is Bing compared to Google

There are some initial differences which are slowly becoming apparent. Before you rush to optimize for Bing, keep in mind the Bing algorithm is still being tweaked however below are some of the early differences I have found. 1. Bing appears to give less priority to Keyword Density. 2. Bing seems to give less priority […]