Bridging the CMO-CFO divide

With advances in AI, predictive analytics, distilled big data, customer analytics, web and social analytics, the CMO’s role has evolved and at times been misunderstood. Their outstanding achievements in this new digital, customer- centric, data driven, and ROI centric times has not been easy. Not taking any sides – traditionally, the CMO has been the […]

Upselling and beyond, a balancing act

Was thinking about sending some food stuff (online seller name, intentionally left out) to my sister whom I have not seen in a long time and do my impulsive ‘family good’. I did a ‘food stuff’ search for a deal and promptly landed via an affiliate link, on to a ‘major food site’. Still intent […]

Social amplication, curated style

An entirely new job description is emerging in the social/content space – ‘ Social Curator’. This new job is emerging out of a natural evolutionary process of sharing and collecting. Think Pintrest as one of the destinations. A social curator would ‘curate’ external content, although not necessarily one’s own (spoon content from other sites, blogs, […]

Responsive design, responsibly

My recessive geek gene appears to wake up when I think of this new possibility of cascading the content down to different devices; does give me goosebumps. All the HTML5 action and the CSS wizardry. Nice. A great explanation from Smashing Magazine “Responsive Web design is the approach that suggests that design and development should […]

Tuning and configuring enterprise site search

We all know that a good enterprise site search experience not only positively fosters the brand but also compensates for any navigational and UX related deficiencies. So, let’s talk enterprise site search and look at considerations you should have when improving the search experience for your site and your users. Understanding how your users search […]