Tuning and configuring enterprise site search

We all know that a good enterprise site search experience not only positively fosters the brand but also compensates for any navigational and UX related deficiencies. So, let’s talk enterprise site search and look at considerations you should have when improving the search experience for your site and your users. Understanding how your users search […]

eCommerce and Digital Marketing conflict

While I was thinking about this I decided I would pen this crucial divergence that often results in conflicting results for the digital marketing group. The interplay between e-commerce and Digital Marketing came up in a conversation with Rob Swint, Director of Marketing @ Endeca, which by the way has a superb enterprise search product. […]