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Digital transformation is built upon Business Use cases. Selecting and prioritizing them to drive real business impact which deliver a solve for all stakeholders and begin an era of a lasting legacy is a critical first step.
From the outset, it’s essential for business KPIs to lead IIoT transformations, and for each potential use case to be tested against the business value that it is trying to create. In some cases, the best solution may not be a technology play at all.
Design thinking IIOT inspired digital transformation does not sideline the excitement of advances in quantum computing, utilizing digital-twins versus legacy simulation with real-time – huge technology WOW factors. This future gravitas would render itself surmountable value if we included real customers, marketing and sales stakeholders in the product innovation and audience discovery sessions amplified by design thinking.
It is easy to get excited about the role a digital-twin can play and being at the advent of an impending 5G rollout. It is prudent for manufacturers to steer away from technology in mind and then try to build a business case around it, and this sets them up to fail. For marketing and sales to deliver the messaging and articulate each use cases to a potential customer, it’s essential for business KPIs to lead IIoT transformations, and for each potential use case to be tested against the business value that it is trying to create. In some cases, the best solution may not be a technology play at all.
Selecting Design thinking driven Use Cases with KPI driven business impact are critical before the handoff to Marketing and Sales
The following image, one of my personal favorite creations when I switch to my marketing outfit serves as a constant reminder and nudges to never forget the customer. After all, the audience segments which IIOT serves and the beneficiaries and recipients of the advances brought about by digital transformation we owe a responsible stewardship of the message delivered by the marketing and sales team to put a shine on the north star.
