HTML Template recommendations for SEO, by S. Ernest Paul

Update: Google has begun ranking websites higher which have AMP pages (Accelerated Mobile Pages). Please be sure to include an AMP plugin in the HTML page templates. They are to be found within the Web Content Management platforms, Template section. Please reach out to your WCM partner or your internal IT resource. If you have […]

A product manager who thinks and acts like a CEO – the future is here

      The role of the product manager is expanding due to the growing importance of data in decision making, an increased customer and design focus, and the evolution of software-development methodologies. Product managers are the glue that bind the many functions that touch a product—engineering, design, customer success, sales, marketing, operations, finance, legal, and […]

Propagating Agile habits and a state of mind

Agile is a state of mind. Developing agile habits is crucial. The agile lines between the business and IT are blurry. Business and IT conduit talent knows this well. I know I have to speak with multiple audiences and and agile thinking starts from the business and eventually ends there. Here are some thoughts on […]

What Exactly Is a Martech Stack?

The TL is a part laundromat, part high-end coffee bar, and it’s just around the corner from this year’s Martech conference at the Hilton Union Square in San Francisco. It’s the type of place that can dry your undergarments while also serving you a delicious cup of java. James Thomas, CMO of ultra-hot marketing technology […]