Social Media Monetization Curve Alarm

A KPI to consider if the level of social maturity has been achieved, where upon Social Monetization is a firm possibility and execution is warranted. Monetization Pursuance Initiative (MPI)  = # of positive non branded posts/total net *100 The % is likely going to be more for non-regulated, than regulated. In either case no one size, […]

Bridging the CMO-CFO divide

With advances in AI, predictive analytics, distilled big data, customer analytics, web and social analytics, the CMO’s role has evolved and at times been misunderstood. Their outstanding achievements in this new digital, customer- centric, data driven, and ROI centric times has not been easy. Not taking any sides – traditionally, the CMO has been the […]

Regulators to grant Bank charters to Fintech Firms

A top regulator, ‘Thomas Curry’ from the Office of the Comptroller of the Currency revealed -Fintech firms shall be treated as ‘special purpose national banks’. The agency would for the first time start granting banking licenses to “Fintech” firms, giving them greater freedom to operate across the country without seeking state-by-state permission or joining brick-and-mortar […]