Customer experience Cloud - Medallia Bes of the Pack - S. Ernest Paul
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Medallia is the best of the pack in the Customer Experience in Martech

Using customer feedback  obtained through the Medallia platform, organizations were able to make product  improvements leading to additional sales, and website improvements to remove pain  points and barriers to purchases. Organizations were able to improve overall NPS,  realized an increase in customer retention rate as well as increased
Innovation in Healthcare - S. Ernest Paul
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The Big Healthcare Fix

Healthcare its core is maximizing value for patients: that is, achieving the best outcomes at the lowest cost. We must move away from a supply-driven health care system organized around what physicians do and toward a patient-centered system organized around what patients need. We must shift the focus from the volume and profitability of services provided, physician visits, hospitalizations, procedures, and tests to the patient outcomes achieved. And we must replace today’s fragmented system, in which every local provider offers a full range of services, with a system in which services for particular medical conditions are concentrated in health-delivery organizations and in the right locations to deliver high-value care.
Consolidated_Martech_Stack
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Why a Consolidated Martech Stack makes sense?

Every organization is different from scale to audience to product and geography. The Martech stack has to keep all these factors in consideration
Adobe Marketing Platform - S. Ernest Paul
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The ROI Of Adobe Experience Cloud

The ROI of the Adobe Marketing Cloud Platform – Key Findings
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The Psychology of Color in Brand Marketing

Brands use Color Psychology to Influence customer behavior and perception
Smart Hub CDP
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A CDP is even more critical for the Martech Stack in 2021

Martech Stack most important component is the CDP
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HTML Template recommendations for SEO, by S. Ernest Paul

Update: Google has begun ranking websites higher which have AMP pages (Accelerated…
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Nudge theory | Incorporate Nudging in Marketing with behavioural economics

Nudge Theory can be used to influence consumer decision making. It’s often called “nudging” which involves an effective little help to adopt a desired behavior either consciously or subconsciously.
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The Digital and Business Transformation decisions for the C-Suite, the Board and the Customer

How well is the C-Suite, the digital office, the business strategists, the futurists and the forecasters prepared, for where we are today, and for what we may witness well into the future?
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A product manager who thinks and acts like a CEO – the future is here

The role of the product manager is expanding due to the growing importance of data in decision making, an increased customer and design focus, and the evolution of software-development methodologies.