Linear TV is being challenged as a result of a ∆ in content consumption, abundance of supply, choice of streaming devices, global demography ∆’s and GenY and Z viewing habits. It is a global phenomenon.
There is a vibrant stride underway for the application of AI in marketing. Brands who are adopting AI are engaging with customers in a way which they want. The brands have greater insight with data and user experience [UX] making conversations possible. Google is on a ‘code red’ got caught basking in its search monopoly. […]
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Dead man walking – the CMO on K Street
In the past two decades, no executive suite role has changed more and more quickly than the CMO. Marketers of yesteryear could focus on strategic positioning and branding, leaving such banalities as lead generation to sales-aligned field marketing teams, managing scraps of paper in cardboard boxes.
The Martech stack is evolving faster than ever, and to keep up, companies must adopt emerging products with technology advances of data consolidation, personalization, AI, ML, predictive analytics that will transform and accelerate their business. Th eleft brained marketer is now a right brained marketer as well. The Don Draper days have relinquished and Agile Marketing has taken shape. Which means, your technology platforms must be more versatile than just an ESP or a CMS. That’s where Salesforce Marketing Cloud (SFMC) comes in
With Cookies going away, and Apple hosting pixels which reveal open rates for emails for Marketing Automation there are concerns – driven by privacy spurred by GDPR and cookie consent – the DMPs are dead. With the latest iOS 15 update the IP addresses which revealed location data also took a nose drive
Finding the right CDP for your company isn’t an easy process. There are a lot to
Brands have to identify and understand each and every customer
Design thinking inspired IIOT digital transformation does not sideline the excitement of advances in quantum computing, utilizing digital-twins versus legacy simulation with real-time -a huge technology WOW factors. This future gravitas would render itself surmountable value if we included real customers, marketing and sales stakeholders in the product innovation and audience discovery sessions.
Today there are slim and trim versions of Social Suites unlike Social Studio (part of the Salesforce Marketing Cloud). These players focus on Social Media and is their primary focus and most integrate well with other marketing offering to bring about unified reporting with for example Tableau and Qlik.
IIoT harnesses the power of smart machines and real-time analysis to make better use of the data that industrial machines have been churning out for years. The principal driver of IIoT is smart machines, for two reasons. The first is that smart machines capture and analyze data in real-time, which humans cannot. The second is that smart machines communicate their findings in a manner that is simple and fast, enabling faster and more accurate business decisions.
Every organization is different from scale to audience to product and geography. The Martech stack has to keep all these factors in consideration
Martech Stack most important component is the CDP
There are multiple ways we use Gen AI Data analysis – Ad optimization Content creation Marketing surveys Marketing automation —————— • Data analysisGenerative AI can analyze data to understand customer behavior and preferences. This can help marketers tailor their strategies, create personalized marketing experiences, and identify patterns and preferences. • Ad optimizationGenerative AI can test […]
Are you publishing content ? Know about AI enabled plagiarism software
The Metaverse workplace is still sparse but already the workplace looks vastly different from what could have imagined just a couple of years ago.The pandemic on the job experiences unlocked new insights. Some of these insights have led to ‘worth adopting’ experiential journeys within the workplace for hybrid and remote workers, even nomads.
Global culture team dynamic are ever so important during COVID and post COVID as remote work becomes the norm. With it comes cultural sensitivities and diplomacy to succeed.
obotic Process Automation has delivered and continues to deliver a very healthy ROI for brands Strong business leaders who are looking beyond cost reduction are leveraging RPA as part of the Digital transformation effort – freeing up valued human capital and realigning them to new tasks with the highest business value, which often enables new consumer-facing business models.