There are multiple ways we use Gen AI Data analysis – Ad optimization Content creation Marketing surveys Marketing automation —————— • Data analysisGenerative AI can analyze data to understand customer behavior and preferences. This can help marketers tailor their strategies, create personalized marketing experiences, and identify patterns and preferences. • Ad optimizationGenerative AI can test […]
Category: Marketing
There is a vibrant stride underway for the application of AI in marketing. Brands who are adopting AI are engaging with customers in a way which they want. The brands have greater insight with data and user experience [UX] making conversations possible. Google is on a ‘code red’ got caught basking in its search monopoly. […]
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Dead man walking – the CMO on K Street
In the past two decades, no executive suite role has changed more and more quickly than the CMO. Marketers of yesteryear could focus on strategic positioning and branding, leaving such banalities as lead generation to sales-aligned field marketing teams, managing scraps of paper in cardboard boxes.
The Martech stack is evolving faster than ever, and to keep up, companies must adopt emerging products with technology advances of data consolidation, personalization, AI, ML, predictive analytics that will transform and accelerate their business. Th eleft brained marketer is now a right brained marketer as well. The Don Draper days have relinquished and Agile Marketing has taken shape. Which means, your technology platforms must be more versatile than just an ESP or a CMS. That’s where Salesforce Marketing Cloud (SFMC) comes in
With Cookies going away, and Apple hosting pixels which reveal open rates for emails for Marketing Automation there are concerns – driven by privacy spurred by GDPR and cookie consent – the DMPs are dead. With the latest iOS 15 update the IP addresses which revealed location data also took a nose drive
obotic Process Automation has delivered and continues to deliver a very healthy ROI for brands Strong business leaders who are looking beyond cost reduction are leveraging RPA as part of the Digital transformation effort – freeing up valued human capital and realigning them to new tasks with the highest business value, which often enables new consumer-facing business models.
Design thinking inspired IIOT digital transformation does not sideline the excitement of advances in quantum computing, utilizing digital-twins versus legacy simulation with real-time -a huge technology WOW factors. This future gravitas would render itself surmountable value if we included real customers, marketing and sales stakeholders in the product innovation and audience discovery sessions.
How to conduct a technical SEO audit to find and fix issues in your website’s structure.