Tag: Martech

Salesforce Marketing Cloud explained

Post author By S. Ernest Paul
Post date January 25, 2022
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The Martech stack is evolving faster than ever, and to keep up, companies must adopt emerging products with technology advances of data consolidation, personalization, AI, ML, predictive analytics that will transform and accelerate their business. Th eleft brained marketer is now a right brained marketer as well. The Don Draper days have relinquished and Agile Marketing has taken shape. Which means, your technology platforms must be more versatile than just an ESP or a CMS. That’s where Salesforce Marketing Cloud (SFMC) comes in

Tags connectors, content builder, data centralization, deployment, digital transformation, Digital Transformation, Journey Builder, Marketing Technology, Martech, Pardot, Salesforce CDP, SFMC, Social Studio

AI Marketing

AI driven Marketing has announced its arrival, but privacy concerns prevail

Post author By S. Ernest Paul
Post date December 13, 2021
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With Cookies going away, and Apple hosting pixels which reveal open rates for emails for Marketing Automation there are concerns – driven by privacy spurred by GDPR and cookie consent – the DMPs are dead. With the latest iOS 15 update the IP addresses which revealed location data also took a nose drive

Tags AI, Cookies, Digital, Digital Transformation, digital transformation, Goofle, Identity, Marketing Technology, Martech, Martech, Privacy

Marketing Technology

Choosing a Customer Data Platform [CDP]

Post author By S. Ernest Paul
Post date December 13, 2021
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Finding the right CDP for your company isn’t an easy process. There are a lot to

Tags CDP, digital transformation, Marketing Technology, Martech, Martech

AI Marketing Technology

The quest to deliver Customer Personalization – Marketing Technology

Post author By S. Ernest Paul
Post date December 13, 2021
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Brands have to identify and understand each and every customer

Tags Customer Journey, Customer Segments, Data, digital, digital transformation, marketing technology, Martech, Personalization

Customer experience Design thinking

Design thinking inspired Marketing & IT with Organizational design unlocks ROI

Post author By S. Ernest Paul
Post date November 13, 2021

The rise of the millennials and digital disruption continues to refocus attention towards Customer centricity, Customer experience, Design thinking, Customer journeys, Agile, Lean, DevOps – bringing efficiency, rapid innovation with the customer in the center

Tags Design thinking, digital, digital transformation, IT, Martech, organizational design

Social media

Which Social Media Suite Vendors are the best of breed

Post author By S. Ernest Paul
Post date October 12, 2021
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Today there are slim and trim versions of Social Suites unlike Social Studio (part of the Salesforce Marketing Cloud). These players focus on Social Media and is their primary focus and most integrate well with other marketing offering to bring about unified reporting with for example Tableau and Qlik.

Tags Khoros, Martech, S. Ernest Paul, Social listening, Social media, social media publishing, Social Strategy, Social Suite, Spriklr, Sprout Social

Marketing SEO

How to Conduct a Technical SEO Audit

Post author By S. Ernest Paul
Post date September 5, 2021

How to conduct a technical SEO audit to find and fix issues in your website’s structure.

Tags digital, MARKETING, marketing technology, Martech, Ranking, seo, SEO Audit, SERPS, Technical, UX errors

Medallia is the best of the pack in the Customer Experience in Martech

Post author By S. Ernest Paul
Post date July 22, 2021

Using customer feedback obtained through the Medallia platform, organizations were able to make product improvements leading to additional sales, and website improvements to remove pain points and barriers to purchases. Organizations were able to improve overall NPS, realized an increase in customer retention rate as well as increased