There are multiple ways we use Gen AI Data analysis – Ad optimization Content creation Marketing surveys Marketing automation —————— • Data analysisGenerative AI can analyze data to understand customer behavior and preferences. This can help marketers tailor their strategies, create personalized marketing experiences, and identify patterns and preferences. • Ad optimizationGenerative AI can test […]
Category: AI
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There is a vibrant stride underway for the application of AI in marketing. Brands who are adopting AI are engaging with customers in a way which they want. The brands have greater insight with data and user experience [UX] making conversations possible. Google is on a ‘code red’ got caught basking in its search monopoly. […]
With Cookies going away, and Apple hosting pixels which reveal open rates for emails for Marketing Automation there are concerns – driven by privacy spurred by GDPR and cookie consent – the DMPs are dead. With the latest iOS 15 update the IP addresses which revealed location data also took a nose drive
Brands have to identify and understand each and every customer