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Adtech

The Linear TV slow death. OTT/ CTV in, Linear TV out

Linear TV is being challenged as a result of a ∆ in content consumption, abundance of supply, choice of streaming devices, global demography ∆’s and GenY and Z viewing habits. It is a global phenomenon.

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Brand marketing

The emotions generated by colors

Emotions invoked with colors first written by Goethe and Schiller in 1798/9. The diagram matches twelve colors to human occupations or their character traits, grouped in the four temperaments:

The Psychology of Color in Brand Marketing

Brands use Color Psychology to Influence customer behavior and perception

A product manager who thinks and acts like a CEO – the future is here

The role of the product manager is expanding due to the growing importance of data in decision making, an increased customer and design focus, and the evolution of software-development methodologies.

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