Generative AI marketing and advertising focus areas

S. Ernest Paul January 9, 2024 AI, Marketing Comments Off on Generative AI marketing and advertising focus areas 9 Views

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There are multiple ways we use Gen AI

Data analysis –

  • We use data to analyze customer behavior and preferences – personalized marketing experiences

Ad optimization

  • Pre Publish – test keywords, ads, bids, audiences, and budgets to automate ad campaigns.
    Post publish – track and optimize ad content, click rates, and conversions

Content creation

Marketing surveys

Marketing automation

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• Data analysis
Generative AI can analyze data to understand customer behavior and preferences. This can help marketers tailor their strategies, create personalized marketing experiences, and identify patterns and preferences.

• Ad optimization
Generative AI can test keywords, ads, bids, audiences, and budgets to automate ad campaigns. It can also track and optimize ad content, click rates, and conversions. 

• Content creation
Generative AI can create diverse and high-quality content, such as blog posts and social media updates. This can free up time for strategizing and nurturing customer relationships. 

• Marketing surveys
Generative AI can create marketing surveys, such as segmentation, purchase process, and customer loyalty surveys. 

• Product recommendations
Generative AI can analyze customer data to craft customized product recommendations and offers. This can help retailers provide individualized discounts, enhancing sales and customer loyalty. 

• Response-ready product concepts
Generative AI can rapidly generate response-ready product concepts, which can improve the efficiency of successful products, increase testing accuracy, and accelerate time to market. 

• Marketing automation
AI can be used to automate tasks such as lead generation, lead scoring, and customer retention.

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TOOLS

There are several Generative AI tools available for data collection and analysis in advertising. Here are some of the popular ones:

Copy.ai: A premium AI content generator that allows you to create any text-based asset you need, including advertisements

Rytr: Another copywriting tool that automatically generates text

Writesonic: Helps content marketers write long and short-form copy

Jasper: A conversational AI platform that can help you create chatbots and voice assistants

AdCreative: A tool that uses AI to generate ad copy and images

Adobe Advertising Cloud: A comprehensive platform that provides AI-powered advertising solutions

StackAdapt: A programmatic advertising platform that uses AI to optimize ad campaigns

GumGum: A computer vision company that uses AI to analyze images and videos for advertising purposes

About S. Ernest Paul

S. Ernest Paul is a marketer, an entrepreneur, innovator, with martech expertise and brand, social media, digital marketing and emerging tech. -Top Ten most successful CMOs in 2021 by C-Level Focus. -He was also name in Top 100 in Finance by Finance Magazine. -Staff writer for Medium's 'Data Driven Investor'

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