The Digital and Business Transformation decisions for the C-Suite, the Board and the Customer

How well is the C-Suite, the digital office, the business strategists, the futurists and the forecasters prepared, for where we are today, and for what we may witness well into the future?

The future is not the next shiny object or some fancy new jargon, but still remains the Long Term Value the (LTV) of the customer, we all desire – it is a digital transformation ‘outside looking in’ approach, rather than focusing on internal efficiencies first (my school of thought). Internal efficiency potential targets surface to the top organically, when employing and deploying this approach and execution.

A Digital Customer Centricity vision proposes to define the next generation of ‘a best in class organization’. With this proactive lens, a healthy NPS score is something we must stitch.

About S. Ernest Paul

S. Ernest Paul is a marketer, an entrepreneur, innovator, with martech expertise and brand, social media, digital marketing and emerging tech. -Top Ten most successful CMOs in 2021 by C-Level Focus. -He was also name in Top 100 in Finance by Finance Magazine. -Staff writer for Medium's 'Data Driven Investor'

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