CMO Insider Emerging AI, Technology and Marketing tune-up

How to conduct a technical SEO audit to find and fix issues in your website’s structure.

Emotions invoked with colors first written by Goethe and Schiller in 1798/9. The diagram matches twelve colors to human occupations or their character traits, grouped in the four temperaments:

Google plays a central role in the online advertising ecosystem. It owns the dominant tools used to broker the sale of ads across the web. Cookies, small bits of code stored in web browsers to track users across the web, are widely used in the industry, including in Google’s Chrome browser, which has 65% of the market globally, according to Statcounter.

Using customer feedback  obtained through the Medallia platform, organizations were able to make product  improvements leading to additional sales, and website improvements to remove pain  points and barriers to purchases. Organizations were able to improve overall NPS,  realized an increase in customer retention rate as well as increased

Healthcare its core is maximizing value for patients: that is, achieving the best outcomes at the lowest cost. We must move away from a supply-driven health care system organized around what physicians do and toward a patient-centered system organized around what patients need. We must shift the focus from the volume and profitability of services provided, physician visits, hospitalizations, procedures, and tests to the patient outcomes achieved. And we must replace today’s fragmented system, in which every local provider offers a full range of services, with a system in which services for particular medical conditions are concentrated in health-delivery organizations and in the right locations to deliver high-value care.

Every organization is different from scale to audience to product and geography. The Martech stack has to keep all these factors in consideration

The ROI of the Adobe Marketing Cloud Platform - Key Findings

Brands use Color Psychology to Influence customer behavior and perception

Martech Stack most important component is the CDP

Update: Google has begun ranking websites higher which have AMP pages (Accelerated Mobile Pages). Please be sure to include an AMP plugin in the HTML page templates. They are to be found within the Web Content Management platforms, Template section. Please reach out to your WCM partner or your internal IT resource. If you have a WordPress site, a plugin …

Nudge Theory can be used to influence consumer decision making. It’s often called “nudging” which involves an effective little help to adopt a desired behavior either consciously or subconsciously.

How well is the C-Suite, the digital office, the business strategists, the futurists and the forecasters prepared, for where we are today, and for what we may witness well into the future?

The role of the product manager is expanding due to the growing importance of data in decision making, an increased customer and design focus, and the evolution of software-development methodologies.

Agile is a state of mind. Developing agile habits is crucial. The agile lines between the business and IT are blurry. Business and IT conduit talent knows this well. I know I have to speak with multiple audiences and and agile thinking starts from the business and eventually ends there. Here are some thoughts on the agile state of mind …

The TL is a part laundromat, part high-end coffee bar, and it’s just around the corner from this year’s Martech conference at the Hilton Union Square in San Francisco. It’s the type of place that can dry your undergarments while also serving you a delicious cup of java. James Thomas, CMO of ultra-hot marketing technology startup Allocadia, is there, sipping …