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The Linear TV slow death. OTT/ CTV in, Linear TV out

S. Ernest Paul May 9, 2023 Adtech Comments Off on The Linear TV slow death. OTT/ CTV in, Linear TV out 150

Linear TV is being challenged as a result of a ∆ in content consumption, abundance of supply, choice of streaming devices, global demography ∆'s and GenY and Z viewing habits. It is a global phenomenon.

Why a Consolidated Martech Stack makes sense?

S. Ernest Paul July 21, 2021 Uncategorized Comments Off on Why a Consolidated Martech Stack makes sense? 89

Every organization is different from scale to audience to product and geography. The Martech stack has to keep all these factors in consideration