CMO Insider Emerging AI, Technology and Marketing tune-up
Google plays a central role in the online advertising ecosystem. It owns the dominant tools used to broker the sale of ads across the web. Cookies, small bits of code stored in web browsers to track users across the web, are widely used in the industry, including in Google’s Chrome browser, which has 65% of the market globally, according to Statcounter.
Read More »Google delay cookie removal until 2023
