man showing distress
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The emotions generated by colors

#BRAND #emotion#influence#nudge#brandexperience#brandinspiration all originated with flowers and dyes.

The ‘Temperamenten-Rose’ compiled by Goethe and Schiller in 1798/9.

#contemporaryart#art#creativity#fashion#creativity#illustration#photography#illustration#illustration#illustration#photography#graphicdesign#graphicdesign#creative#teachers#artists#artwork#artwork#artwork#artwork#artist

  • The diagram matches twelve colors to human occupations or their character traits, grouped in the four temperaments:
  • choleric (red / orange / yellow)
  • tyrants, heroes, adventurers; sanguine (yellow / green / cyan)
  • hedonists, lovers, poetsphlegmatic (cyan / blue / violet)
  • public speakers, historians, teachers; melancholic (violet / magenta / red): philosophers, pedants, rulers.

About S. Ernest Paul

S. Ernest Paul is a marketer, an entrepreneur, innovator, with martech expertise and brand, social media, digital marketing and emerging tech. -Top Ten most successful CMOs in 2021 by C-Level Focus. -He was also name in Top 100 in Finance by Finance Magazine. -Staff writer for Medium's 'Data Driven Investor'

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