Design thinking – CMO Insider

Design thinking inspired Marketing & IT with Organizational design unlocks ROI

S. Ernest Paul November 13, 2021 Customer experience, Design thinking Comments Off on Design thinking inspired Marketing & IT with Organizational design unlocks ROI 94

The rise of the millennials and digital disruption continues to refocus attention towards Customer centricity, Customer experience, Design thinking, Customer journeys, Agile, Lean, DevOps - bringing efficiency, rapid innovation with the customer in the center

Design thinking inspired IIOT Business focused Use Cases propel Marketing success

S. Ernest Paul November 4, 2021 Customer experience, Design thinking, Marketing Comments Off on Design thinking inspired IIOT Business focused Use Cases propel Marketing success 161

Design thinking inspired IIOT digital transformation does not sideline the excitement of advances in quantum computing, utilizing digital-twins versus legacy simulation with real-time -a huge technology WOW factors. This future gravitas would render itself surmountable value if we included real customers, marketing and sales stakeholders in the product innovation and audience discovery sessions.