Every organization is different from scale to audience to product and geography. The Martech stack has to keep all these factors in consideration

The ROI of the Adobe Marketing Cloud Platform - Key Findings

Brands use Color Psychology to Influence customer behavior and perception

Martech Stack most important component is the CDP

Update: Google has begun ranking websites higher which have AMP pages (Accelerated Mobile Pages). Please be sure to include an AMP plugin in the HTML page templates. They are to be found within the Web Content Management platforms, Template section. Please reach out to your WCM partner or your internal IT resource. If you have a WordPress site, a plugin …

Nudge Theory can be used to influence consumer decision making. It’s often called “nudging” which involves an effective little help to adopt a desired behavior either consciously or subconsciously.

How well is the C-Suite, the digital office, the business strategists, the futurists and the forecasters prepared, for where we are today, and for what we may witness well into the future?

The role of the product manager is expanding due to the growing importance of data in decision making, an increased customer and design focus, and the evolution of software-development methodologies.

Agile is a state of mind. Developing agile habits is crucial. The agile lines between the business and IT are blurry. Business and IT conduit talent knows this well. I know I have to speak with multiple audiences and and agile thinking starts from the business and eventually ends there. Here are some thoughts on the agile state of mind …

The TL is a part laundromat, part high-end coffee bar, and it’s just around the corner from this year’s Martech conference at the Hilton Union Square in San Francisco. It’s the type of place that can dry your undergarments while also serving you a delicious cup of java. James Thomas, CMO of ultra-hot marketing technology startup Allocadia, is there, sipping …