I was going back in the time machine and recalling one of the jobs I had out of college with a degree in Commerce – working as a Cost accountant in manufacturing. It was a numbers oriented job working on the AOP, boring ledgers and keeping tabs on the monthly variances from paint to man hours. Development of the AOP …

I t is the innovation decade and sweetening of the e commerce value proposition continues. This time it is not drones. Innovation often seems to emerge with a vengeance when outside forces encroach on industry revenue, as with legislation. There are few companies who see through this matrix and insert themselves early to solve, innovate and genuinely take a page …

Was thinking about sending some food stuff (online seller name, intentionally left out) to my sister whom I have not seen in a long time and do my impulsive ‘family good’. I did a ‘food stuff’ search for a deal and promptly landed via an affiliate link, on to a ‘major food site’. Still intent on proceeding and encouraged by …

An entirely new job description is emerging in the social/content space – ‘ Social Curator’. This new job is emerging out of a natural evolutionary process of sharing and collecting. Think Pintrest as one of the destinations. A social curator would ‘curate’ external content, although not necessarily one’s own (spoon content from other sites, blogs, etc ). Think of these …

My recessive geek gene appears to wake up when I think of this new possibility of cascading the content down to different devices; does give me goosebumps. All the HTML5 action and the CSS wizardry. Nice. A great explanation from Smashing Magazine “Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior …

One of the measurable KPI’s for Facebook marketing is the number of ‘Likes’. More ‘Likes‘ translates to a deeper digital marketing penetration. If you wish to expand your network and/or get a massive bang for your digital campaign/promotion, the reveal tab concept is definitely something you would want in your digital marketing arsenal. This concept is a must component for …

We all know that a good enterprise site search experience not only positively fosters the brand but also compensates for any navigational and UX related deficiencies. So, let’s talk enterprise site search and look at considerations you should have when improving the search experience for your site and your users. Understanding how your users search is of course paramount – …

Research has shown, integrating Social Media with Email is increasing email consumption. The use of Ratings and Reviews embeds within email marketing messages take advantage of the natural sharing behavior every human being possesses. This strategy has resulted in higher open rates, click through rates and conversion rates. It has also led to higher social shares. Targeting the promotion influencer …

Digital Marketers have begun to leverage the use of microformats. The microformats standard over RDF is becoming the preferred way for integrated digital marketers to work with their IT departments to unlock the secrets of microformats and harness its benefits. What are Microformats? Microformats (μF) convey metadata to search engines in a format which can be crawled, parsed, indexed and …

A clever integrated digital campaign and one of the most creative and slickest global campaigns built around the World Cup hysteria is underway. Budwesier, with a dedicated You Tube channel combined with a part reality show built around 32 contestants representing the 32 teams in the World Cup; their musings airing on the You Tube channel as well as their …