CMO Insider Emerging AI, Technology and Marketing tune-up

One of the measurable KPI’s for Facebook marketing is the number of ‘Likes’. More ‘Likes‘ translates to a deeper digital marketing penetration. If you wish to expand your network and/or get a massive bang for your digital campaign/promotion, the reveal tab concept is definitely something you would want in your digital marketing arsenal. This concept is a must component for …

We all know that a good enterprise site search experience not only positively fosters the brand but also compensates for any navigational and UX related deficiencies. So, let’s talk enterprise site search and look at considerations you should have when improving the search experience for your site and your users. Understanding how your users search is of course paramount – …

Research has shown, integrating Social Media with Email is increasing email consumption. The use of Ratings and Reviews embeds within email marketing messages take advantage of the natural sharing behavior every human being possesses. This strategy has resulted in higher open rates, click through rates and conversion rates. It has also led to higher social shares. Targeting the promotion influencer …

Digital Marketers have begun to leverage the use of microformats. The microformats standard over RDF is becoming the preferred way for integrated digital marketers to work with their IT departments to unlock the secrets of microformats and harness its benefits. What are Microformats? Microformats (μF) convey metadata to search engines in a format which can be crawled, parsed, indexed and …

A clever integrated digital campaign and one of the most creative and slickest global campaigns built around the World Cup hysteria is underway. Budwesier, with a dedicated You Tube channel combined with a part reality show built around 32 contestants representing the 32 teams in the World Cup; their musings airing on the You Tube channel as well as their …

The Caffeine update was brought upon by the inability of real time search in Google. Twitter and Facebook were extensively used in Iran during a political crisis last year; a number of news sites were banned. Search engine results could not keep pace with real time developments. As a result, Google now leases an API feed from Twitter as well …

Google has removed the sandbox for developers and word is, that the caffeine update will initially roll out to one single datacenter and then populate the other datacenters “after the holidays”. Anyway, my expectation is that the 2 major updates to make the most impact shall be ‘real time news events‘ and ‘twitter updates’. The ‘News‘ and ‘Information‘ categories are …

UPDATE 08/16/2014: The Radian6 acquisition by Salesforce has propelled the listening offering into a mighty contender with a Salesforce Marketing Cloud coupling it with publishing (Buddy Media), email (Exact target), Ad buys (Social.com) and just this week the acquisition of RelateIQ, a big data player puts it ahead of the pack. Another project oriented noteworthy listening insights contender out of Boston …

While I was thinking about this I decided I would pen this crucial divergence that often results in conflicting results for the digital marketing group. The interplay between e-commerce and Digital Marketing came up in a conversation with Rob Swint, Director of Marketing @ Endeca, which by the way has a superb enterprise search product. For example: there is a …

Ok, Behavioral targeting has been in the news and apparently is under further scrutiny as 10 consumer *and privacy organizations* (list below) on September 1, called on congress to enact legislation limiting and preventing behavior targeting and tracking. What is out there? – There are onsite advertising decision providers like Omniture, Audience Science etc? After all, there are no third …

Ok, all you Digital Marketing gurus, Product Managers and Campaign Managers take heed. An integrated campaign means that all e-vehicles ( excluding TV, Radio, mail, etc) will be used for a specific product campaign and weight measured for the campaign success . When finalizing the marketing brief and sending it across for governance approval there should be inclusions of not …

There are some initial differences which are slowly becoming apparent. Before you rush to optimize for Bing, keep in mind the Bing algorithm is still being tweaked however below are some of the early differences I have found. 1. Bing appears to give less priority to Keyword Density. 2. Bing seems to give less priority to Link Denisty as well. …

Who is S. Ernest Paul?   I lie at the nexus of digital strategy, technology, digital, design thinking, marketing, innovation and customer experience. On the other hand – fintech, insurtech innovation are topics which I publish as well on https://www.mindfulness.finance The Whole Foods version of me’ is a design thinker and a minimalist cook has finance, insurance, digital and innovation …