CMO Insider Emerging AI, Technology and Marketing tune-up

The TL is a part laundromat, part high-end coffee bar, and it’s just around the corner from this year’s Martech conference at the Hilton Union Square in San Francisco. It’s the type of place that can dry your undergarments while also serving you a delicious cup of java. James Thomas, CMO of ultra-hot marketing technology startup Allocadia, is there, sipping …

Yesterday, I read a report that Gen X are ahead of Gen Y, as it relates to their engagement with #Digital #Retail Asset Management. #Fintech and banks jumped ahead from the supply side, each with their individual nuances. Most are not surprised. It is the slice of the Gen Digital pie after all. A counter school of thought which I …

How well is the C-Suite, the business strategists, the futurists and the forecasters prepared, for where we are, and may witness well into the future. The future is not the next shiny object, but still remains the Long Term Value (LTV) of the customer, we all desire. digitalbrine.com | Ernest Paul |CC-SA-2 Are we narrowing the Net Promoter Score (NPS) …

Social Monetization is best personified by its own special innate DNA, earned and amplified by the brand organically, not exercised necessarily by social media marketing, nor social engagement. It manifests itself organically, a powerful green aroma spread by the winds, savored and shared by the #collectivetrust.social

A KPI to consider if the level of social maturity has been achieved, where upon Social Monetization is a firm possibility and execution is warranted. Monetization Pursuance Initiative (MPI)  = # of positive non branded posts/total net *100 The % is likely going to be more for non-regulated, than regulated. In either case no one size, fits all. Such a KPI …

digitalbrine.com | @ernestpaul | CC-by SA

digitalbrine.com | @ernestpaul | CC-by SA

With advances in AI, predictive analytics, distilled big data, customer analytics, web and social analytics, the CMO’s role has evolved and at times been misunderstood. Their outstanding achievements in this new digital, customer- centric, data driven, and ROI centric times has not been easy. Not taking any sides – traditionally, the CMO has been the center point between the external …

  The recent news of the federal financial regulator granting ‘Fintech’ companies banking charters has made headlines. The topic remains fluid with speculative outcomes. A new regulation requires agencies to solicit for public comment and decision making is based on evidence. Needless to say, it is a lengthy process. My optimism lies in the wake which ‘Fintech’ brings with it. …