Tag Archives: Martech

The Martech stack is evolving faster than ever, and to keep up, companies must adopt emerging products with technology advances of data consolidation, personalization, AI, ML, predictive analytics that will transform and accelerate their business. Th eleft brained marketer is now a right brained marketer as well. The Don Draper days have relinquished and Agile Marketing has taken shape. Which means, your technology platforms must be more versatile than just an ESP or a CMS. That’s where Salesforce Marketing Cloud (SFMC) comes in

With Cookies going away, and Apple hosting pixels which reveal open rates for emails for Marketing Automation there are concerns - driven by privacy spurred by GDPR and cookie consent - the DMPs are dead. With the latest iOS 15 update the IP addresses which revealed location data also took a nose drive

Finding the right CDP for your company isn't an easy process. There are a lot to

Brands have to identify and understand each and every customer

Today there are slim and trim versions of Social Suites unlike Social Studio (part of the Salesforce Marketing Cloud). These players focus on Social Media and is their primary focus and most integrate well with other marketing offering to bring about unified reporting with for example Tableau and Qlik.

How to conduct a technical SEO audit to find and fix issues in your website’s structure.

Using customer feedback  obtained through the Medallia platform, organizations were able to make product  improvements leading to additional sales, and website improvements to remove pain  points and barriers to purchases. Organizations were able to improve overall NPS,  realized an increase in customer retention rate as well as increased

Every organization is different from scale to audience to product and geography. The Martech stack has to keep all these factors in consideration

The ROI of the Adobe Marketing Cloud Platform - Key Findings

Martech Stack most important component is the CDP