CMO Insider Emerging AI, Technology and Marketing tune-up
There are multiple ways we use Gen AI Data analysis – We use data to analyze customer behavior and preferences – personalized marketing experiences Ad optimization Pre Publish – test keywords, ads, bids, audiences, and budgets to automate ad campaigns.Post publish – track and optimize ad content, click rates, and conversions Content creation Marketing surveys Marketing automation —————— • Data …
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Are you publishing content ? Know about AI enabled plagiarism software
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There is a vibrant stride underway for the application of AI in marketing. Brands who are adopting AI are engaging with customers in a way which they want. The brands have greater insight with data and user experience [UX] making conversations possible. Google is on a ‘code red’ got caught basking in its search monopoly. They have called in the …
Read More »AI driven Marketing has announced its arrival, but privacy concerns prevail
With Cookies going away, and Apple hosting pixels which reveal open rates for emails for Marketing Automation there are concerns - driven by privacy spurred by GDPR and cookie consent - the DMPs are dead. With the latest iOS 15 update the IP addresses which revealed location data also took a nose drive
Read More »The quest to deliver Customer Personalization – Marketing Technology
Brands have to identify and understand each and every customer
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