The Caffeine update was brought upon by the inability of real time search in Google. Twitter and Facebook were extensively used in Iran during a political crisis last year; a number of news sites were banned. Search engine results could not keep pace with real time developments. As a result, Google now leases an API feed from Twitter as well …

Google has removed the sandbox for developers and word is, that the caffeine update will initially roll out to one single datacenter and then populate the other datacenters “after the holidays”. Anyway, my expectation is that the 2 major updates to make the most impact shall be ‘real time news events‘ and ‘twitter updates’. The ‘News‘ and ‘Information‘ categories are …

UPDATE 08/16/2014: The Radian6 acquisition by Salesforce has propelled the listening offering into a mighty contender with a Salesforce Marketing Cloud coupling it with publishing (Buddy Media), email (Exact target), Ad buys (Social.com) and just this week the acquisition of RelateIQ, a big data player puts it ahead of the pack. Another project oriented noteworthy listening insights contender out of Boston …

While I was thinking about this I decided I would pen this crucial divergence that often results in conflicting results for the digital marketing group. The interplay between e-commerce and Digital Marketing came up in a conversation with Rob Swint, Director of Marketing @ Endeca, which by the way has a superb enterprise search product. For example: there is a …

Ok, Behavioral targeting has been in the news and apparently is under further scrutiny as 10 consumer *and privacy organizations* (list below) on September 1, called on congress to enact legislation limiting and preventing behavior targeting and tracking. What is out there? – There are onsite advertising decision providers like Omniture, Audience Science etc? After all, there are no third …

Ok, all you Digital Marketing gurus, Product Managers and Campaign Managers take heed. An integrated campaign means that all e-vehicles ( excluding TV, Radio, mail, etc) will be used for a specific product campaign and weight measured for the campaign success . When finalizing the marketing brief and sending it across for governance approval there should be inclusions of not …

There are some initial differences which are slowly becoming apparent. Before you rush to optimize for Bing, keep in mind the Bing algorithm is still being tweaked however below are some of the early differences I have found. 1. Bing appears to give less priority to Keyword Density. 2. Bing seems to give less priority to Link Denisty as well. …

Who is S. Ernest Paul?   I lie at the nexus of digital strategy, technology, digital, design thinking, marketing, innovation and customer experience. On the other hand – fintech, insurtech innovation are topics which I publish as well on https://www.mindfulness.finance The Whole Foods version of me’ is a design thinker and a minimalist cook has finance, insurance, digital and innovation …